SEARCH OPTIMIZATION
(SEO) and MARKETING (SEM)
are the main focus of the services we provide
and touch every aspect of our work.
Search engine optimization (SEO) is the art of achieving high Search Engine
Results Page (SERP) positions organically. Search Engine Marketing (SEM) is the
combining of many aspects of marketing including SEO and Pay Per Click
advertising.
Our additional services include
linking strategies, paid click sponsor adword campaigns, affiliate marketing,
email marketing services and Business Consulting
including internet and search engine marketing strategies .
We have a unique vantage point that has been developed over years of
general small business consulting, focusing on startups,
marketing, customer satisfaction and trouble spots. You will find that we
will quickly and completely grasp the fundamentals of your business and the best
way to market it.
SEARCH
ENGINE OPTIMIZATION'S goal is to drive more
relevant traffic to a website by selecting the best keywords and optimizing the site to obtain high enough rankings to
appear on results page 1.
Appearing on the first results
page will result in approximately 70% more people seeing your site description
than landing on the second page.
Search engine optimization includes analysis traffic on a website to determine
path of visits and action taken. We also run searches to partially reveal the
search engine's algorithms as they relate to the top ten websites that appear on
a results page from a search.
GUARANTEED KEYWORD
RANKING IMPROVEMENT or your money back.
WEBSITE DEVELOPMENT includes fully
optimized web pages. Our basic starter package includes a complete 5 page
website with the home page & two content pages fully optimized for the best
keyword phrase for your company or product starting. The pages for resource
linking and contact aren't usually optimized.
LINKING STRATEGIES involve link
acquisition, management links connected to your site and which websites to link to.
These links have become a very important factor for high Google
rankings. Google's theory is that the more people who find your site important to
link to the more important your site is. A
linking strategy involves analyzing your
top ranked competitor's sites
and the sites that link to them. We use this information to enable us to develop a
strategy to improve the quantity and quality of sites linking to yours.
SPONSOR ADWORD CAMPAIGNS that will get you on the first search result page quickly
involves bidding on keyword phrases tied to ads you create. We limit our
adword campaigns to the three most popular search engines; Google, Yahoo & MSN. If you bid
enough for a keyword, you will be placed on the first results page for that
keyword. This involves choosing the most effective keywords that you can afford,
define a budget and a region for your ads to appear. You can also select the times for ads to appear
and reduce or increase the bid amount within these time frames. You might use
the approach to get on the first results page while you wait for
the search engine optimization techniques to start working or as a way to
supplement your organic search results.
EMAIL MARKETING campaigns can keep your name in front of your clients
while keeping them advised of specials and new services. They can also help your
site become "sticky" causing people to bookmark or link to your site. You can also make
prospective clients aware of you, your products and your services. The important
thing is to target the correct people and not to have what you are presenting look or act like spam. Email
marketing also includes list building and acquisition. The best lists come from
your clients and people who sign up on your site, referred to as opt in. You can
also obtain lists from trade organizations and list brokers. NOTE: There are some
email broadcasting companies that will not let you use their services for
emailing to purchased
lists contacts.
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